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Let Babies Shine in Fashion, Fashion Baby Answers the Market Demand for Refreshing Children’s Fashion

Let babies shine in fashion. Fashion Baby answers the market demand for refreshing children’s fashion

Fashion Baby parents get asked "Oh! Where did you get that?" all the time. The following are actual words from an Internet blog:

Parent A: I’m always looking for alternatives to Old Navy, Gap and Gymboree, which I love, but man, let’s get something else! I was in Target yesterday and saw a mom with a little boy (about 1 1/2 years) and he was wearing the cutest little funky outfit. I asked her where it was from and she said Fashion Baby. It was far from me so I wouldn’t be visiting anytime soon, Now, I have no association with them - but it’s just fun, different clothes.

Parent B: Those clothes are sooo cute! Thanks for the link!

Fashion Baby answers the market demand for refreshing children’s fashion. Since its outlet store opened at Westfield’s Santa Anita Mall in metropolitan Los Angeles two years ago, the reactions from the locals were overwhelming. Repeated customers told stories of how they were stopped and asked by envious parents in the daycare center or on the street where to get it. Product quality of the Fashion Baby label has earned spontaneous praises from delighted parents, such as "… your clothes don’t shrink and don’t bleed …." The company spares no cost in quality, yet keeps its margin and overheads low to remain competitive.

Ted Crisell, Commercial Division Vice President of Coldwell Banker George Realty, who represents Fashion Baby for real estate, says he is impressed by the talents at Fashion Baby. They are veteran experts in design, sourcing, manufacturing, marketing, operations, financing, real estate and site selection, collectively over a hundred years of experience in critical areas that poses Fashion Baby for successful national expansion. Fashion Baby plans to open over 184 new stores in the next five years, 22 stores in 2007.

Fashion Baby brings destination shopping, family oriented, high-end clientele to the shopping centers it locates. Its fast growing brand recognition in children’s apparel market is supported by an integral value chain of niche European style designs, ISO 9001 manufacturing facilities and centralized branding and marketing.

When selecting a store location, Fashion Baby is looking for regional malls or outdoor shopping centers with major anchors in middle to upper income areas. Ideal stores would be 1,500 to 5,000 square feet with depth to front ratio great than 1.5. Prior apparel tenant and good employment pool in surrounding areas are other pluses, yet the company is flexible in adjusting requirements to site availability and leasing incentives.

Fashion Baby not only operates its company stores but also offers exciting business opportunities and turn-key assistance to qualified entrepreneurs who desire their own Fashion Baby stores. Individual licensing stores and geographic/metropolitan area licensing plans are available nationwide. The company welcomes inquiries.

Fashion Baby’s current line is designed for children of age 0-6. The company has line expansion plans into markets for kids, junior, missy and moms. Fashion Baby brand health care, skin care, toys, education, activity/entertainment center and mega-stores are also in the works.

Thanks to Fashion Baby’s reputable team and strong channels, a couple of prestigious international brands already offered Fashion Baby the exclusive right in North America, and more are to come. These labels will provide synergism with the growth of Fashion Baby family, either in their own outlet stores or co-branding in Fashion Baby stores.

Even the sky is no limit to Fashion Baby.

Kelli Harman
Kelli S Harman
Harman Agency
The Harman Agency

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Let Babies Shine in Fashion, Fashion Baby Answers the Market Demand for Refreshing Children’s Fashion - The Harman Agency

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